Mark Dunlop wrote:The Culture of Cults
Cult Mind Control
Outline of a Cult Persuasion Process - Bi-polar Mind Control
Marketing a Cult Belief System
Religious Freedom & Moral Independence
The Quasi - Religious Spectrum
Religious Freedom and Moral Independence
Organisations and their Belief Systems
The Nature of Personal Belief
Free Will, Free Choice and Personal Belief
The Hermeneutics of Personal Belief
Hierarchical, Bi-polar Belief Systems
Hierarchies and the Politics of Personal Belief (and why Christianity did not start as a cult)
Recruitment By Cults
Recruitment by Cults
Leaving A Cult
Disability Arising from Cult Involvement
Problems in Exposing Cults
Difficulties in Identifying a Cult
Difficulties Facing Critical Ex-members
Summary of Advantages enjoyed by Cult Organisations
The Culture of Cults
Religious organisations and movements are free to practice their religion as they choose, subject to the laws of the land. In practice, this means that cults, in promoting their religious beliefs and gaining adherents, are free to use deception, misrepresentation, psychological coercion or any other techniques which do not leave physical traces and are difficult to prove in a court of law.
Initially using conventional marketing techniques, cults promote their particular belief systems. The trick is that through influencing a person's beliefs, it is possible to influence or indirectly control a person's mind. The actual controlling of mind is done by the person themselves, as they attempt to train and discipline their mind in accordance with the tenets of their new belief system. It is the belief system itself which is the primary active agent in cult mind control.
Cult belief systems differ from conventional belief systems in a number of subtle but significant ways, which may not be apparent to an outsider. To understand the nature of these differences is to understand the nature of a cult.
Cult belief systems are typically:
Independent and non-accountable - believers follow their own self-justifying moral codes: e.g. a Moonie may, in their own mind, justify deceptive recruiting as 'deceiving evil into goodness'.
Aspirational - they appeal to ambitious, idealistic people. The assumption that only weak, gullible people join cults is not necessarily true.
Personal and experiential - it is not possible to exercise informed free choice in advance, about whether the belief system is valid or not, or about the benefits of following the study and training opportunities offered by the group. The benefits, if any, of group involvement can only be evaluated after a suitable period of time spent with the group. How long a suitable period of time might be, depends on the individual, and cannot be determined in advance.
Hierarchical and dualistic - cult belief systems revolve around ideas about higher and lower levels of understanding. There is a hierarchy of awareness, and a path from lower to higher levels. Believers tend to divide the world into the saved and the fallen, the awakened and the deluded, etc.
Bi-polar - believers experience alternating episodes of faith and doubt, confidence and anxiety, self-righteousness and guilt, depending how well or how badly they feel they are progressing along the path.
Addictive - believers may become intoxicated with the ideals of the belief system, and feel a vicarious pride in being associated with these ideals. Cults tend to be cliquey and elitist, and believers can become dependent on the approval of the group's elite to maintain their own self-esteem. At an extreme, believers fear they will fall into hell if they leave the group.
Psychologically damaging - when established members leave or are expelled, they may develop a particular kind of cult-induced mental disorder, marked by anxiety and difficulty in making decisions. The disorder exhibits similarities to (but is not identical to) post-traumatic stress disorder, and certain types of adjustment disorders. [ICD 10, F60.6, F66.1, etc.]
Non-falsifiable - a cult belief system can never be shown to be invalid or wrong. This is partly why critics have low credibility, and why it can be difficult to warn people of the dangers of a cult.
The Culture of Cults
The intended purpose of this analysis, written by a former cult member, is to explain the nature of a cult, to warn others of the dangers of involvement with a cult group, and to support calls for society to be more pro-active in protecting the rights of individuals targeted by cults.
A cult can be defined in general as any group of people holding to a common belief system, but in practice the term cult is often used pejoratively, to refer specifically to 'a quasi-religious organization using devious psychological techniques to gain and control adherents' (Collins English Dictionary) , and this is the sense in which 'cult' is used in this analysis. This analysis will seek to explain what those 'devious psychological techniques' are, how they work, and why they are devious.
Various terms have been used to describe the devious psychological techniques allegedly used by cults, the most common being 'brainwashing', 'mind-control', 'thought reform' and 'mental manipulation'.
The term 'mind control' can be misleading. It suggests that a person's mind can be robotically controlled by some outside agency, or that thoughts can somehow be hypnotically implanted in a person's mind. This is not at all what happens in a cult. This analysis will argue that in fact a cult controls its members primarily through the promotion and inculcation of a hierarchical, cult-type belief system within a person's own mind, rather than by means of external, physical restraints. It is the belief system itself which is the primary active agent in cult mind control.
Cults actively promote and market their belief systems. Commercial companies use marketing and public relations techniques to promote an idealised image of their product or service to potential consumers, and cults do much the same.
However, the difference with a cult is that both their product, and any consequences resulting from purchase and use of their product, are entirely subjective and intangible in nature. The 'product' that is marketed by a cult is its belief system, together with the attitudes and behaviour codes that are part of that belief system. Because of the nature of their product, cults do not really operate in the public domain. They operate in a private world, within an individual's personal religious framework or set of beliefs, and within an individual's own subjective world of self-esteem and self-confidence. They operate within a person's mind.
The fact that cults operate within a person's mind has a number of consequences. A person's mind (or consciousness) is something which is difficult to define or to measure, and so it something which tends to be outside the scope of scientific and academic enquiry. From a legal point of view, a concept like 'freedom of mind' is equally difficult to define, and therefore it is difficult to specifically protect such a freedom. Personal free will is a cherished axiom of Western democracies, but neither individual free will, nor its restriction, can actually be objectively verified or measured with any certainty. It is never possible to know for sure to what degree a person is acting out of their own free will, or not. It is always partly a matter of opinion.
Consequently, the whole area of cults and mind control is contentious and difficult. Cults as organisations are usually opaque to outside scrutiny, and the actual process of mind control is difficult to define or to analyse. It is possible to identify and classify a number of apparent 'techniques' of mind control as used by cults, and among the best known of these classifications are Robert J. Lifton's 'eight criteria of mind control' , and Steven Hassan's BITE acronym - control of behaviour, information, thoughts, and emotions.
Outwardly, these techniques may appear similar to many of the techniques and strategies of social compliance experienced within society at large. (For example, some years ago a Canadian government enquiry into cults concluded that the techniques used by cults to secure the loyalty of their members were essentially the same as those used in the English Public School system.)
However, it is important to consider the possibility that these apparent techniques of mind control may not actually be the primary causative factors, but may only be the secondary symptoms, or external indicators, of other hidden and subjective processes. If they are, then an external examination of an alleged cult group, which relies on objectively demonstrable factors, such as the publicly stated belief system or the social organisation of the group, may yield little insight into the subjective psychological processes occurring within a mind control environment, and may be of little help in distinguishing between a cult and a non-cult organisation.
It is possible to take the view that society at large embraces a variety of organisations and institutions which could be interpreted as being somewhat cult like in their nature. It is often argued that there is a fine line between socialisation and indoctrination, or between persuasion and mind control. Nevertheless, society does attempt to make a distinction between acceptable and unacceptable behaviour: Persuasion through physical force or through the denial of food and water, for example, are clearly illegal. In the view of this writer, there is a need for society to be more active in protecting its citizens from other more subtle processes of persuasion, which can be equally abusive of personal freedoms, and which are sometimes made use of by individuals and organisations in order to gain personal power over those they claim to help, but whom often they merely manipulate and exploit. This analysis will seek to unravel some of the processes of persuasion used by cults, and to show in what ways they may be devious and an infringement of personal liberty.
Cult Mind Control
Outline of a Cult Persuasion Process - 'Bi-polar Mind Control'
Some cults promote an overtly religious type of belief system. Others, such as so-called therapy cults, promote a secular type of belief system, based on quasi-scientific or quasi-psychological principles. Some so-called New Age cults combine religious and secular elements in their belief system. In general, cult organisations promote utopian ideals of self awareness or self-transcendence, ostensibly for the benefit both of the individual and of the world at large. For example:
'The central teaching of the Buddha is that we can change our lives. Buddhism offers clear and practical guidelines as to how men and women can realise their full potential for understanding and kindness. Meditation is a direct way of working on ourselves to bring about positive transformation. We teach two simple and complementary meditations. One helps us develop a calm, clear, focused mind; the other transforms our emotional life, enabling us to enjoy greater self-confidence and positivity towards others.' 
Of course, not every organisation which promotes this kind of ideal is necessarily a cult. However, it can be quite difficult to tell from the outside whether a group is a cult or not. In general, as long as a cult maintains a respectable public image, it will attract followers who aspire to this kind of ideal.
Cult belief systems present a vision in which any individual, through following the group's teachings, can begin to realise their own higher potential. Believers begin to aspire to a 'new life' or a 'new self', based on these ideals. At the same time as they begin to aspire to this improved new self, believers begin to see their old self, their pre-cult personality, as having fallen short of the ideal. An old self - new self dichotomy can grow up within a cult member's mind, as they gradually eschew beliefs and behaviour associated with their old self, and adopt attitudes and affiliations that seem appropriate for their new self. They may even come to see their unreformed old self as the enemy of their emerging new self.
A cult does not control its members by using external coercion. It is the belief system itself which is the primary active agent in cult mind control. The controlling of mind is done by the person themselves, as they attempt to discipline their mind and reform their personality, in accordance with the tenets of their new belief system. Effectively, a cult uses a person's own energy and aspirations against them.
This analysis proposes the term 'Bi-polar mind control' to denote a generic class of 'devious psychological techniques' used by cult organisations to gain and control adherents. Essentially, bi-polar mind control works by encouraging an aspirant to identify with an imagined ideal new self, and then, from the perspective of this new self, to see their old self as comparatively inferior and flawed. It is ego-utopia or hubris for the new self, and ego-dystonia or shame for the old self. 
Bi-polar mind control was identified in all but name by Dr. R. J. Lifton in his seminal work 'Thought Reform and the Psychology of Totalism'. One of the criteria Lifton proposed for determining whether or not a given environment has the potential to exert 'thought-reform' or mind control is:
'The Demand for Purity: The creation of a guilt and shame milieu by holding up standards of perfection that no human being can accomplish. People are punished and learn to punish themselves for not living up to the group's ideals.' [5a]
A cult belief system 'guilt-trips' aspiring individuals, by first holding up a utopian goal, and then encouraging aspirants to feel ashamed when they are unable to fully realise this goal. Aspirants are encouraged to see their recalcitrant old self as an obstacle and a hindrance, preventing them from realising their full potential. This type of old self - new self dichotomy is implicit in cult-type belief systems.
While they are in the process of training their mind and transforming their personality in accordance with the tenets of their new belief system, believers are in the position of students, and are therefore somewhat dependent on the guidance of their teachers. Cults gain influence over their members by promoting a belief system which undermines members' confidence in their own judgement, or more specifically in the judgement of their unreformed old self, so that they find it difficult to make decisions for themselves, independently of guidance from the group's teachers and preceptors.
Marketing a Cult Belief System
Of course, no-one is forced to join a cult. No-one is forced to adopt a new belief system, either as a whole or in part. Equally, no-one can make an informed assessment of a belief system in advance, without first having had some personal experience of it.
Cults have to compete to market their belief systems and gain adherents, just as ordinary commercial organisations have to compete to market their products or services and gain customers. Indeed some of the marketing techniques are not entirely dissimilar. Commercial businesses often use aspirational marketing techniques, promoting their products and services to potential customers by implying that purchase of a particular product will enhance an owner's self esteem and social status. Consumers are sometimes encouraged to measure their own self-worth in terms of the quality of their possessions.
However, cults have two significant marketing advantages compared with a normal commercial organisation, because of the intangible nature of the 'product' they market. The product which a cult markets is its belief system, together with the attitudes and behaviour codes that are part of that belief system.
The first marketing advantage enjoyed by a cult is that, as a quasi-religious organisation, it is protected from outside investigation, by a legal system which attempts to protect freedom of religion and freedom of belief. Broadly, freedom of religion allows cults to use their own self-referential ethical codes to justify their own behaviour, and to remain unaccountable to any outside agency. There are no consumer protection laws to regulate the marketing of personal or religious belief, and no independent quality control of the product.
A second advantage enjoyed by a cult stems from the fact that it does not really operate in the public domain; it operates primarily within the private and subjective realm of a person's mind. Both the actual product marketed by a cult, and any consequences resulting from purchase or use of the product, are largely subjective and intangible in nature. This means that no criticisms of the allegedly harmful effect that a cult's belief system may have had upon a member's mind or behaviour can ever be proved objectively, because the whole subject of personal belief is by nature largely or entirely subjective, and therefore unprovable either way. So long as the burden of proof remains with the critic, a cult can never lose.
In order to examine how these two advantages characteristically enjoyed by a cult, can give a cult organisation an unfair advantage over individuals to whom they promote and market their belief systems, and can enable them to use possibly devious processes of persuasion when recruiting new members, this analysis now moves on to look more closely at the nature of cult belief systems, and how they differ from conventional belief systems.
Religious Freedom & Moral Independence
The Quasi - Religious Spectrum
As discussed in note 1, words like religion, sect, and cult have complex derivations, related to ideas about culture and way of life, and their meanings are subject to change over time. This analysis acknowledges the range of meanings that these terms may be expected to carry, and has no wish to exclude any nuances of meaning. This analysis interprets the various dictionary definitions not as separate and distinct meanings, but more like reference points along a continuum or spectrum of meaning.
Towards one end of this spectrum are established mainstream religious and secular/humanist systems of belief and practice, in the middle are non-conformist sects and fashionable fads of various kinds, and towards the other end are various religious and secular groups which tend towards being exclusive coteries. These more cultish groups are sometimes characterised by a collective hubris among their members, who, seeing themselves as part of an elect, look down rather sniffily upon the mores and values of established mainstream institutions.
With this perspective in mind, this analysis uses the term cult primarily in the Collins 3 sense of: 'a quasi-religious organization using devious psychological techniques to gain and control adherents'. Leaving aside for now the alleged 'devious psychological techniques', cult is here defined as being a quasi-religious organization as distinct from a religious one. The cultish-ness is related to the quasi-ness of the religion or belief system. Therefore, a theological definition of a cult, based on examination of the group's belief system (or a tenelogical definition, based on examining the tenets of a secular belief system), may be more useful here than a sociological definition, based on the observation of outward characteristics. For example, Alan Gomes, in his book 'Unmasking the cults' gives the following definition of a (Christian - based) cult:
'A cult of Christianity is a group of people, which claiming to be Christian, embraces a particular doctrine system taught by an individual leader, group of leaders, or organization, which denies (either explicitly or implicitly) one or more of the central doctrines of the Christian Faith as taught in the sixty-six books of the Bible.' 
The main criterion being put forward here for a cult is that it 'denies' (either explicitly or implicitly) one or more of the central doctrines of the related mainstream belief system. To deny something is to declare it untrue, or to refuse to accept the existence, validity, or truth of something. Denial is more than merely quibbling over the fine details of a belief system. Denial implies a distinctly different belief system.
A theological/tenelogical definition of cult provides a means of broadly differentiating between cults, sects, and mainstream religious or secular belief systems, by considering the degree to which a particular group's belief system and culture originates from within the group, and is separate and distinct from the relevant mainstream belief system and culture. From this perspective, sects can be characterised as tending to disagree with some details of the relevant mainstream belief system, while cults can be characterised as tending to deny and reject outright significant parts of the relevant mainstream belief system.
In this perspective, a sect (religious or secular) tends to distinguish itself from the mainstream by having an individual interpretation of some or all of an agreed set of scriptures, or secular tenets, but a sect doesn't tend to invent entirely new scriptures or tenets of belief. In general, they seek to improve upon existing traditions, rather than to replace them entirely. A sect might perhaps be said to have an underlying respect for the relevant mainstream belief system and culture, in that a sect tends to hanker after some degree of respectability and acceptance (on its own terms of course) in the eyes of the mainstream belief system.
A cult, in comparison, tends to have little or no underlying respect for established belief systems. Holding their own partly or wholly self-originated belief system in high esteem, cult leaders and their followers tend to disdain existing belief systems as inferior and outmoded, and will consequently tend to separate off or isolate themselves from the mainstream more than a sect. A cult will tend to either invent completely new scriptures or tenets of belief, or at least to radically reinterpret existing scriptures and tenets. Cult leaders may claim some special revelation or insight which is accessible to them, but not to those outside the group. They may claim a special ability to go back to first principles and to practice a more pure version of the tradition, or claim a special ability to re-interpret traditional teachings in a way which is more appropriate for the modern world. Cults tend to be cliquey, elitist, and hierarchical, and there is usually a distinct difference of status (in the eyes of cult leaders and their followers) between believers and unbelievers, between the committed and the uncommitted, and between the saved and the fallen.
Thus it may be difficult for an outsider, as an unbeliever, to investigate a group's belief system. Any group of people, cult or non-cult, may be economical with the truth, presenting a sanitised version of its belief system to public gaze, while keeping some aspects confidential to trusted members.
It is easier to estimate to what extent a particular group is unorthodox, if its belief system is based on a religion like Christianity, and the group explicitly denies one or more of the central doctrines of the source religion. Often it is not so easy, and denial may be only implicit; or there may be no commonly agreed checklist by which to compare what is orthodox and what is not. There is no reliable orthodoxy meter available to measure a group's belief system, and the process of investigation is likely to be complex and difficult.
The purpose of this kind of investigation, attempting to locate a particular group's belief system along a spectrum between orthodox belief systems and increasingly quasi or unorthodox belief systems, is not to make value judgments between orthodox and unorthodox beliefs as such. On the one hand, orthodox belief systems have evolved over time, and incorporate experience and understanding distilled over generations. On the other hand, it is important to acknowledge both that personal freedom is an established tenet of Western democracy, and also that various forms of unorthodoxy (in the sense of deviation from established norms) may well have evolutionary benefits for society as a whole. Both tradition and innovation have their respective merits.
Rather, the intention in the present context is to point to a particular characteristic of independent, self-originated and innovative belief systems, which can give a considerable advantage to an organisation promoting such a belief system. The particular characteristic of independent belief systems is that they can set their own moral codes.
Religious Freedom & Moral Independence
A belief system implies some kind of ethical or moral code, whether explicit or implicit. A moral code is concerned with the distinction between right and wrong, and with the goodness or badness of human behaviour.
Depending on how strongly a particular group, in terms of its belief system, denies particular tenets of the relevant mainstream belief system, and how strongly it distinguishes and separates itself off from the mainstream belief system, to that degree its belief system may be said to be self-originated, in the sense that the belief system originates primarily from, and is also interpreted by, the group's leadership.
If the belief system originates primarily from the group's leadership, then the group's leadership are also the ethical preceptors and moral arbiters. They act as both law maker and judge, and can therefore make up the rules as they go along. The danger is that their ethical standards may become fungible, if they succumb to the temptation to deflect any criticism of themselves or their behaviour, by adjusting definitions of right and wrong to put themselves in the right. If the moral arbiters are unwilling to modify their behaviour, they can instead modify their moral codes to justify their behaviour. Freedom of belief can become freedom without responsibility.
The former Bishop of Durham, UK, the Revd Dr David Jenkins, usually regarded as someone whose views tend to the heterodox as much as to the orthodox, commented that: 'Nowadays, freedom of belief is defined in terms of a post-modern relativism. Freedom of belief can mean; anything goes.' 
Many organised groups holding to wholly or partly self-originated belief systems are keen to defend religious freedom, because of the 'anything goes' potential inherent in freedom of belief. For example, a lawsuit filed in 1999 by a coalition of plaintiffs, including the Seventh-day Adventists and the 'International Coalition for Religious Freedom' (Moonies) claims that the State of Maryland's task force studying religious cults on college campuses is violating constitutional rights and conducting a 'religious inquisition'. Representing the plaintiffs, Los Angeles civil rights attorney Kendrick Moxon (believed to be a Scientologist), was quoted as saying: 'The government cannot, absolutely cannot, get involved in adjudicating what's a right religion and what's a wrong religion.' 
If a group is classified as a religion, then leaders of that group have considerable freedom, within the group at least, to set their own moral codes and to adjudicate between right and wrong. Potentially, any methods of persuasion, short of those which involve actual, legally provable physical coercion, may be considered reasonable within the ethical codes of a self-originated belief system. A sincere believer may feel that, in religious matters, the end justifies the means, and therefore various deceptive and devious practices may, in the mind of a believer, be justified as skillful means, crazy wisdom, or heavenly deception.
In most cases, cult leaders probably do not set out to establish cults. However, in practice they can tend to fall into cultish patterns almost by default, as they attempt to assert and defend unorthodox positive visions of the world, in the face of potentially destructive (to them) cynical or questioning orthodoxies. Actions which, to an outsider, might seem devious or immoral, may, in the mind of a believer, seem perfectly just and ethical. For example:
'Outright lying means to tell people things that you do know are not true - Scientologists do that at times, when they are honestly convinced that this is better for Scientology. .
'Scientologists do have their own definition about ethics which does not fully correspond with the general understanding about ethics.
'Scientologists are formally and informally told how to best explain Scientology to others, what to mention, how to mention it, what not to mention - all with the best intent, but the result is still, that you cannot, as an outsider, get fully informed about Scientology by a Scientologist. I do know that, because I did it myself and I taught it myself for years.' 
Moonies, in promoting their belief system, may justify deception and misrepresentation as part of a greater process of 'deceiving evil into goodness'. The FWBO rejects 'conventional morality' in favour of its own self-serving 'natural morality', and advises senior members to be discrete about discussing the movement's more radical principles with the public. This sort of secrecy and deception means that it is not really possible for a newcomer to exercise informed free choice about the benefits or otherwise of becoming involved with such a group.
This characteristic of independent belief systems, that they independently set their own moral codes, does not necessarily mean that devious psychological techniques will be employed to promote the belief system and gain adherents, only that they can be, and that there is little to stop them. Religious and quasi-religious groups alike are largely left to regulate themselves, and to adjudicate for themselves on what is devious and what is not.
Organisations and their Belief Systems
It is the combination of an independent belief system, together with an organisation devoted to promoting that that belief system and gaining adherents, that creates a situation in which cultish patterns of behaviour may develop. In order to identify whether a group or organisation might be a cult, it is necessary to enquire both into the group's organisational structure, and also into the underlying belief system.
Questions which might be asked about a group's organisational structure include: how tightly organised is the group? What sort of leadership structure does the group have? Is it a loose and informal association, or does the group have a significant proportion of full-time members? Does the group actively seek new members? Are there formal rituals for admitting new members? How strongly are new members encouraged to orientate their lives full time around the group's belief system?
Questions which might be asked of a group's belief system include: What sort of position does the belief system occupy along the quasi-religious spectrum? Does the group maintain good communication with a mainstream source belief system, or are they independent and self-referential? Is the group and its belief system open to investigation by outside agencies, or is the group inclined to resist this and to cry 'religious inquisition'? Who are the preceptors for the group? Who decides what is devious and what is not?
Moral non-accountability is one advantage of following an independent, self-originated belief system. There are other advantages which a cult enjoys, in terms of defending itself against investigation and criticism. These advantages stem from the subjective, intangible nature of personal belief and free will.
The Nature of Personal Belief
Free Will, Free Choice, and Personal Belief
The subjective, non-material nature of free will means that, strictly speaking, neither free will itself, nor any restriction of free will, can be objectively proven. In any given case, it is always at least partly a matter of opinion as to whether a person might have acted out of their own free (and informed) choice, or whether their mental liberty and freedom of choice might have been restricted or impeded in some way. It is ultimately unprovable either way.
The personal and experiential nature of the belief system promoted by a cult means that it is not possible for a person to exercise informed free choice in advance, about whether the belief system is valid or not, or about the benefits of following the study and training opportunities offered by the group. The benefits, if any, of group involvement can only be evaluated through personal experience, through spending a suitable period of time with the group. How long a suitable period of time might be, depends on the individual, and cannot be determined in advance.
Unfortunately, the subjective, non-material nature of free will means that a person who becomes involved with a cult and its belief system, and who subsequently comes to regret this, can never actually prove that they had not been acting entirely out of their own free will in becoming involved, or that their free choice had been in any way restricted, even if it had.
If they claim that the cult's descriptions of its belief system were false or misleading, preventing them from making a reasonable and informed free choice before becoming involved, they will not be able to prove this. This is because the subjective, non-material nature of personal belief is such that any descriptions of a belief system are also subjective and a matter of personal interpretation. Therefore it is virtually impossible to prove that a belief system might have been mis-represented or falsely described. An allegation of mis-representation can always be countered with an allegation of mis-interpretation. A cult can always claim that critics have misunderstood the belief system itself, and have therefore simply misunderstood and mis-interpreted the cult's description of its belief system.
The subjective, non-material nature of personal belief also means that any criticisms of the effect that exposure to a cult belief system may have had upon a person's mind or behaviour are unprovable, since it is impossible to prove what someone does or doesn't believe, and therefore it is impossible to prove any consequences. As long as the burden of proof remains with the critic, a cult can never lose, and criticism is impotent.
The net result is twofold: firstly, cults are spared any obligation to prove to the outside world that their members became involved purely out of their own free will and choice, and secondly, they are not obliged to prove that involvement is safe and not psychologically damaging.
It is possible to broadly place a group's belief system along the quasi-religious spectrum, based on investigating the belief system from the outside, as a non-believer. However, it requires more of an insider's perspective to understand the interior dynamics of the belief system, and in particular the effect that involvement with a cult belief system may have upon a person's mind or behaviour.
The Hermeneutics of Personal Belief
This kind of investigation, into the inner workings of a group's belief system, could be described as hermeneutical. Hermeneutics, derived from the Greek for 'interpret', is a philosophical tradition concerned with the nature of interpretation and understanding of human behaviour and social traditions. An influential contributor to this tradition was the German philosopher Wilhelm Dilthey (1833 - 1911), who argued that the 'human sciences' could not employ the same methods as the natural sciences, but needed to use the procedure of 'understanding' (Verstehen) to grasp the 'inner life' of an alien culture or historical period. To understand the inner life of a belief system, an investigator has to go native and enter into the belief system to some extent. They have to become a believer, or at least suspend disbelief.
A belief system has both objective and subjective aspects; there are the formal doctrines and tacitly agreed behaviour codes of a particular faith or culture or group, and there is the complex of sometimes conflicting ideas, convictions, attitudes, and affiliations within the mind of an individual member of that particular faith or culture or group. Understanding a belief system requires some ability to empathise with the mind and outlook of a believer, and some ability to experience the emotions of a believer.
Clearly, there is a tension between being an impartial investigator and being a believer. Hermeneutics is sometimes divided into the 'hermeneutics of suspicion' and the 'hermeneutics of faith'. The French philosopher, Paul Ricoeur, wrote of this tension: 'Hermeneutics seems to me to be animated by this double motivation: willingness to suspect, willingness to listen; vow of rigor, vow of obedience.' 
A hermeneutic of faith allows an investigator to enter the inner world of a belief system. However, there is the danger that this may compromise an investigator's impartiality and objectivity, because an investigator has to make a paradigm shift and adopt, at least temporarily, a new set of beliefs. They have to go native to some extent, if they hope to understand the inner life of the belief system and see it through the eyes of a believer. Otherwise, they will always be an outsider, and not really able to comprehend the belief system. However, if they do adopt a new belief system, even partially and tentatively, how can they at the same time maintain an impartial and objective perspective on it? Their old belief system may be incompatible with the new belief system, and in time the original reasons for undertaking an investigation may no longer seem entirely valid under the new belief system. An investigator needs some equivalent of Ariadne's thread, if they want to be confident of finding their way back out of the new belief system.
Of course, no-one is forced to join a cult. No-one is forced to adopt a new belief system, either as a whole or in part. Equally however, no-one, be they an independent academic investigator, a curious onlooker, or a potential new member, can understand a belief system, without trying it out first. Its not really a belief system, if you don't believe in it. Without some ability to see a belief system through the eyes of a believer, and to experience the emotions of a believer, an investigator will always remain an outsider. Without a hermeneutic of faith, and a 'vow of obedience', in Paul Ricoeur's phrase, an objective investigation ('vow of rigor') will be impotent and ineffectual.
Consequently, it is not really possible to make an informed choice in advance about whether or not to adopt, either wholly or in part, a new belief system. It is only really possible to make an informed evaluation of a belief system after having tried it out it and lived it for a period of time. However, cult belief systems tend have a particular set of characteristics which make it dangerous even to experiment with them. The dangerous characteristics of cult belief systems is that they are hierarchical and bi-polar in nature.
Hierarchical, Bi-polar Belief Systems
In general, cult organisations promote utopian ideals of self awareness or self-transcendence, ostensibly for the benefit both of the individual and of the world at large. For example:
'The central teaching of the Buddha is that we can change our lives. Buddhism offers clear and practical guidelines as to how men and women can realise their full potential for understanding and kindness. Meditation is a direct way of working on ourselves to bring about positive transformation. We teach two simple and complementary meditations. One helps us develop a calm, clear, focused mind; the other transforms our emotional life, enabling us to enjoy greater self-confidence and positivity towards others.' [7a]
The type of belief system implied above is not unique to cults. Many belief systems could be described as aspirational and soteriological, and even utopian, in the sense that they proclaim an ideal to be realised, and propose a path or a lifestyle for believers that leads towards realisation of that ideal.
However, cult belief systems have two additional characteristics. Firstly, they tend to be strongly hierarchical in perspective, revolving around ideas about lower and higher levels of personal insight. Secondly, cult belief systems also tend to be dualistic and bi-polar, in the sense that they make a clear distinction between lower and higher, between the mundane and the ultimate. For example:
'I see it [the spiritual path] in terms of a very definite transition from what we regard as a mundane way of seeing the world and experiencing the world, to what we would describe as a transcendental way, seeing it in terms of wisdom, seeing it in terms of real knowledge, seeing it in terms of ultimate reality, seeing it in terms of a truer, wider perspective.' 
However, this type of belief can be insidious, like a Trojan horse, because it carries the hidden corollary that the believer's present level of awareness and understanding is inferior to the ideal to which they newly aspire. Aspiration has its shadow, self-doubt.E.g.:
'spiritual life begins with awareness, when one becomes aware that one is unaware, or when one wakes up to the fact that one is asleep.' 
'We always have to be aware that our. . .um . . . what we think, is not true, until enlightenment.' 
It is this ego-dystonic undertow, this artificially created self-doubt, that is characteristic of cult-type belief systems. Essentially, cults undermine members' confidence in their own judgement, or more specifically in the judgement of their unreformed old self, so that they find it difficult to make decisions for themselves, independently of guidance from the group's teachers and preceptors.
Cult belief systems promote a utopian vision in which any individual, through following the group's teachings, can begin to realise their own higher potential, and can ultimately transcend the mundane. As outlined earlier, believers begin to aspire to a 'new life' or a 'new self', one which embodies the ideals and insights of the belief system. Simultaneously, believers begin to see their old self, their pre-cult personality, as having fallen short of these ideals. They begin to see the thoughts and opinions of their old self as flawed and unreliable, and may even begin to see their recalcitrant old self as a drain and a hindrance.
There are two intertwined aspects to this process:
From the ego-utopian side, a cult-type belief system presents a vision of an ideal new self, and this vision can become a source of vicarious pride for believers, as they identify with the ideal and bask in its reflected glory. Believers can begin to experience a feeling of intoxication with the ideals of the belief system, and a sense of pride in being associated with these ideals. As their commitment is recognised and acknowledged by the group's leaders, they may also develop a sense of pride in being admitted into an exclusive coterie. Often, established cult members will tend to divide the world into the saved and the fallen, and seeing themselves as members of an elect, will look down compassionately upon those not yet fortunate enough to be initiated into their belief system. This vicarious pride or hubris-by-proxy may possibly be one of the most attractive and even addictive aspects of cult involvement.
From the ego-dystonic side, a hierarchical cult-type belief system, combined with the aspirational and idealistic ethos of a community of believers, tends to create an ego-dystonic dynamic within the group. Ego-dystonia tends to perpetuate itself given the two necessary conditions, which are a hierarchical, bi-polar belief system and a community of believers. The doctrines of a hierarchical belief system encourage ego-dystonia and also define the community; the community perpetuates the doctrines, and the aspirational nature of the doctrines consolidates the community's appeal as a refuge for ego-dystonics. In other words, the belief system both creates a problem (ego-dystonia) and simultaneously offers a solution (ego-utopia). Like the proverbial chicken and egg, the whole thing can tend to become a self-perpetuating symbiosis.
In the absence of alternative sources of emotional nourishment, a believer can develop a psychological dependence on the feeling of enhanced self-confidence associated with being accepted as a member of an elite group. Like any addict, they may become dependent on their supplier. A believer can become dependent on the granting of recognition and appreciation by the believer's adoptive peer group, and by its leaders and hierachs. This appreciation and recognition can usually be earned, like brownie points, by supporting the group financially or by working for the group in various ways.
Cults don't usually try to induce extreme or pathological levels of ego-dystonic guilt in their members; milder levels can be just as effective. Mild guilt tends to be a good motivator, while excessive guilt tends to be disabling, and a disabled, de-motivated believer is of no use to a cult.
Cult leaders don't necessarily plan all this out in advance; these processes tend to occur naturally, given the necessary conditions. In fact, given the necessary conditions, it takes a positive effort to avoid becoming a cult.
In general, believers feel a pleasant ego-utopia or hubris so long as they remain in favour with the group, and an unpleasant ego-dystonic guilt if they are out of favour. For an outsider to be able to understand whether this type of psychological dependency may be a factor or not, it is necessary to have some understanding of the 'inner life' of the group's belief system, and to be able to empathise with the mind of a believer.
Hierarchies and the Politics of Personal Belief
The two conditions necessary for a cult to form are: a hierarchical, bi-polar type of belief system, and an organisation devoted to promoting that belief system.
Many belief systems, both cult and non-cult, are associated with a church or with an organised community of believers, which ostensibly supports and encourages individual believers in their efforts to realise the ideal for themselves In the earlier section 'Organisations and their belief systems', various criteria were proposed as a means of investigating the nature of a particular community of believers. Enquiring about roughly where the belief system fits in the quasi-religious spectrum, and about who the preceptors and moral arbiters of the group are, can be helpful in gaining an understanding of the group. The particular area of enquiry proposed in this section, is into the interior dynamics or politics of how an individual believer interacts with the organised body of believers.
Is the group's hierarchical belief system, with its beliefs about higher and lower levels of personal realisation, used to justify a hierarchical power structure within the organisation? Do the institutions of the belief system tend to support the aspirations of believers, or do they tend to subordinate believers to the interests of the organisation and its leaders?
It is sometimes suggested that Christianity began as a cult. The Christianity of Jesus and the disciples was unorthodox in its time, and might have met several of the criteria proposed so far for identifying a cult. However, a saying such as 'The sabbath was made for man, and not man for the sabbath.'  does imply a spirit and an ethos centered on the needs of a believer, rather than on the needs of the belief system and its institutions. While it is admittedly rather difficult to know the 'inner life' of believers two thousand years ago, early Christianity would appear to fail Lifton's criterion for a cult of 'Doctrine over Person'.[5b]
Potentially, any belief system can be interpreted either in a cultish or in a non-cultish manner. Personal belief can sometimes become institutionalised and harden into group ideology, and it is not always easy for an outsider to know to what extent this has happened. The Uraguayan theologian Juan Segundo, who considers that 'the alienating sin of the world is ideology', writes that:
'liberation from ideology requires opting for the exercise of an ideological suspicion in order to unmask the unconscious ideological structures which dominate and which favor a powerful, privileged minority.' 
In the case of a cult, the 'powerful, privileged minority' are the cult leaders and hierachs. The difficulty is that an investigator (or potential new member) has to exercise a hermeneutic of faith as well as of suspicion, if they are to succeed in penetrating into the mind set of a cult member and in unmasking therein any 'unconscious ideological structures'. Only someone with hands-on experience of the ethos and interior dynamics of the group actually knows the point of view of an engaged believer. Only an insider can really tell us if the 'inner life' of the belief system serves the members or a privileged hierarchy.
This places an investigator in a dangerous paradox. On the one hand, they have to go native and enter into the belief system to some extent, if they want to know whether the 'inner life' of the belief system serves the members or the hierarchy. But the difficulty with experimenting with this sort of belief system is that at no point is it possible for an investigator to know for sure when to stop. Having begun to adopt, cautiously and on a trial basis, elements of a hierarchical, dualistic belief system, it is never possible to know when the belief system has been given a fair trial.
At no stage can an investigator or a newcomer eliminate the possibility that they have failed to attain any more than a mundane level of insight into the group's beliefs. They can never be sure that a breakthrough to a deeper level of understanding is impossible, or that valuable insights will definitely not result from attending the next training course or residential weekend offered by the group. Or from the next course after that. A hierarchical cult-type belief system is like an endless road to a uncertain destination.
This is because a hierarchical type of belief system, with its ideas about lower and higher levels of awareness and understanding, is intrinsically non-falsifiable.  No counter observations or criticisms of a hierarchical type of belief system can ever be established as objectively true. It is impossible for an investigator to prove any fault with the tenets of a hierarchical belief system, even after long term personal experience of the belief system, or to censure any of the methods (short of physical force) which might be used to promote such a belief system. It is never actually possible to prove that a group promoting such a belief system has used 'devious psychological techniques to gain and control adherents', even if they have, because critics can never prove that their criticisms are not based merely on mundane ignorance and misunderstanding. From the perspective of a hierarchical, dualistic type of belief system, critics are deemed to be at a lower level of awareness, and are thus effectively disenfranchised. 
Any attempt at debate with the hierachs of a cult is doomed, because a critic can never disprove the hierachs' claim to a special revelation, or to a more profound understanding of the group's core beliefs. So attempts to reform a cult from within tend to be futile. It may also be difficult to warn outsiders what the 'inner life' of the belief system is actually like, because critics can never actually prove that their criticisms are objectively valid, not just personal and subjective.
These difficulties tend to be characteristic of cult-type belief systems, and help to put cult organisations beyond the reach of any outside authority.
Recruitment by Cults
Recruitment by Cults
By no means everyone who encounters a cult will be drawn in, so clearly mind control 'techniques' are not all-powerful. In general, less than 10%, and probably closer to 1% of people who attend a cult's introductory talk or a short course, might go on to become full members of the group. The process of recruitment involves befriending and then mentoring or discipling a newcomer, and this takes time. An established member may only be able to effectively befriend and mentor two or three newcomers at a time, so there is an arithmetical limit to the rate at which a cult can recruit new members, however many people may attend their introductory events.
There is often an element of deception or disingenuousness in the way that cults present themselves to the public. Someone encountering a group such as 'Sterling Management' (Scientologists) or 'Women's Federation for World Peace' (Moonies) may have no particular reason to be cautious of the group. Initial contact is usually achieved via an ostensibly neutral agency which has no visible cult associations, such as a meditation centre or a stress management course. Once initial contact has been established, selected individuals are targeted by the group's recruiters. In that sense, a person doesn't choose a cult, the cult chooses them.
Established members acting as recruiters will not wish to feel that their efforts have been wasted, and will tend to target individuals who appear more open to the ideals of the group. Recruiters are instinctively able to spot people who are similar in outlook and temperament to themselves, with whom they can simply re-enact the same processes by which they themselves were originally drawn into the group. Of course, recruiters are unlikely to consciously think of themselves as 'recruiters'; they are more likely to see themselves as altruists, reaching out to share their aspirations and beliefs with others. It can be rather like a chain letter or pyramid sales scheme.
A cult recruiter's role is essentially to make a newcomer feel welcome and appreciated, and to encourage them to feel an affinity for the idealistic belief system of the group. If this can be achieved, the belief system itself will largely do the rest. It is the belief system itself which is the primary active agent in cult mind-control.
One of the ways in which established members may gain ego-utopian brownie points is by attracting new members to the group. A successful recruitment tends both to enhance a recruiter's status within the group, and also to confirm their own faith and confidence in the group's belief system. This ego-utopian feedback process provides cults with a well motivated sales force that would be the envy of many conventional businesses.
The young and idealistic may be vulnerable to recruitment, as may individuals who are undergoing some change or uncertainty or re-evaluation in their lives, for example when leaving home to begin college, leaving college to enter the job market, changing jobs, or after a bereavement. This kind of situation can present a chance for a cult recruiter. People who maintain an established career and circle of friends are less likely to be drawn in to any depth.
The processes of recruitment are largely invisible to an onlooker. To understand the kinds of processes that occur within the minds of recruiter and recruitee, it is necessary to have some understanding of, and empathy for, the 'inner life' of the group's belief system.
Leaving a Cult
Disability Arising from Cult Involvement
As discussed earlier, the personal and experiential nature of belief systems in general means that it is not really possible to exercise informed free choice in advance, about the merits or otherwise of a belief system and set of attitudes promoted by a particular group. In order to make a meaningful evaluation of a belief system, it is necessary to go native and become a believer to some extent. Some affirmation of faith in the belief system is usually required of a believer, and there may be formal rituals of initiation into membership.
However, the hierarchical, bi-polar nature of cult belief systems in particular makes it dangerous even to experiment with them. Unless they are an investigator who became involved with a cult purely as a research project, with the clear intention of rejecting the belief system and leaving the cult environment after a set period of time, it may not be all that easy for someone to escape from a cult belief system.
Cults will do their best to ensure initial apparent benefits for new members. A cult might be compared to a card sharp , who will let a newcomer win the first few games in order to take all their money in the long run. There is no problem, so long as a member is happy to continue their involvement. However, should a member become unhappy with their involvement, or develop serious doubts about the belief system, the process of disentanglement may not be very straightforward. Rejecting the belief system in its entirety may not be easy, or even desirable. Even after physical contact with the group has ceased, elements of the cult belief system are likely to linger in the mind of an ex-member for some time, depending how deeply and for how long they were involved with the group. They may experience feelings of anxiety and disorientation as they try to rid themselves of the unwanted remnants of the cult belief system and the cult way of relating to the world, while simultaneously trying to regain some confidence either in their old, pre-cult belief system and ways of relating to the world, or alternatively, in some new, post-cult belief system.
For a while, an ex-member may exist in a sort of limbo between the cult world and the outside world, unsure which to believe in. To the extent that the cult belief system retains any degree of respect or credibility within an ex-member's mind, then to that extent leaving the group will seem like abandoning the ideals and aspirations of the group's belief system, and therefore a failure. On the other hand, to the extent that the cult belief system fails to retain credibility and is eschewed, to that extent an ex-member will tend to feel shame at their foolishness and gullibility in having once adopted beliefs and aspired to ideals which they now regard as unrealistic. So either they are a failure, or a gullible fool. Either way their self-esteem takes a knock, and they may find it difficult to have confidence in their own judgement, or in their ability to come to reasonable decisions.
In general, there appears to be little systematic research done into the after effects of cult involvement. Although there is a good deal of anecdotal evidence, it is difficult to quantify this or to put it into an appropriate perspective. It is difficult to agree on the definition of terms, and some researchers consider the testimonies of ex-cult members to be inherently unreliable. The threat of litigation may also inhibit research in some cases. Consequently, it is not clear whether adverse reactions to cult involvement are relatively common and typical, or uncommon and atypical. It is difficult to know to what extent any adverse reactions may be due to cult involvement and to what extent they may be due to other independent factors.
Nevertheless there is a substantial body of concern about cults and the effect that they can have upon their victims. This concern has been expressed for example by former RAF psychiatrist, Dr. Gordon Turnbull, who debriefed Beirut hostages Terry Waite and John McCarthy, and who sees similarities between them and some former cult members. In a BBC Newsnight report on cults, Dr. Turnbull commented that:
'There are, obviously, great similarities between hostages who have been kidnapped, who have been rescued, and cult victims who are re-emerging into normal life. The phenomena, the features of their regaining of control and regaining of responsibility are very similar. The symptoms that they display are similar too. The great difficulty is, however, that the symptoms closely resemble symptoms of major psychiatric illness.' 
The difficulties which ex-members may face in regaining a sense of control and responsibility in their lives, tend to result from their difficulties in finding a belief system they can believe in, rather than from weakness of character. A person's belief system includes moral codes and codes of conduct; it includes their beliefs about right and wrong, and about what constitutes responsible behavior. A person's belief system determines the way they behave. When there are two distinct and somewhat incompatible and conflicting belief systems, the cult and the non-cult, vying for supremacy in an ex-member's mind, the conflict between them may cause mental disorientation. It may cause uncertainty and confusion about right and wrong, and about what is an appropriate and responsible way to behave in a given set of circumstances.
The two rival belief systems, the cult and the non-cult, may coexist in an ex-members mind for some time, and an ex-member may oscillate or flip-flop between the two. For a while, they may not know what to believe, what to think, or who to trust. Using the metaphor of two selves, the cult self and the non-cult self, to represent these two states of belief, the psychologist Robert J. Lifton commented:
'The two selves [cult and non-cult] can exist simultaneously and confusedly for a considerable time, and it may that the transition periods are the most intense and psychologically painful as well as the most potentially harmful.' 
This analysis argues that understanding the 'inner life' of a belief system is crucial to discriminating between cults and non-cult organisations, and that it is also a key to understanding the particular nature of a cult. This analysis also suggests that the concept of 'bi-polar mind-control', with its implicit pressure to reject the flawed 'old self' in favour of an ideal 'new self' (or cult self), can be a useful tool in understanding the sort of mental space a cult member or former member will be operating in. It can be helpful to understand which self, either the old self with its old set of beliefs or the new self with its new set of cult beliefs, is more dominant at any particular time.
If you criticise a cult member, this may just encourage their tendency to see themselves (their old self) as flawed, and may push them further into the cult. If you criticise their church or group, the cult-member will go into cult-self mode and will see your criticisms as tending to confirm the cult's warnings about the outside world and its negative effects. A better approach may be to acknowledge and encourage a cult member's old self, without criticising or threatening the new cult self. If a cult member feels valued in themselves, and their old self does not feel devalued, then this weakens the cult's attraction for them.
As former Moonie Steven Hassan writes:
'I will never forget the simple gift of a cold drink on a hot day from a stranger as I sold flowers on a New York City street. By treating me with compassion, he helped to undo the Moonie-programmed belief that the ''outside'' world was evil. We should never pass up an opportunity to reach out to a cult member, whether he may be someone we know or a stranger. It could help open the door to his freedom.' 
- fluffy bunny
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